Stefan Merriweather serves as the head of creative for the LINE, The Ned (U.S.), and Saguaro Hotels, all integral parts of the Soho House & Co Inc. family. In this role, Stefan guides the creative vision and direction for these esteemed hotel brands, ensuring that each guest experience, whether physical or digital, reflects innovation, style, and authenticity.

Stefan’s journey to his current position has been marked by a steadfast dedication to brand enhancement and content strategy. During his time with the Sydell Group, spanning six years, Stefan played a key role in shaping the brand initiatives and content strategy for iconic destinations such as the NoMad, the LINE, Freehand, Saguaro, and Park MGM. His journey with Sydell Group began on the brand team for the LINE Hotel Los Angeles in 2015, where he showcased his talent in building brand presence and impact.

Before joining the Sydell Group, Stefan honed his creative skills as a freelance photographer and creative director, collaborating on projects across various industries, including fashion, hospitality, and entertainment.

Stefan’s creative journey traces back to his educational background at the University of Nevada’s Reynolds School of Journalism. With a commitment to innovation and a keen eye for detail, Merriweather continues to make his mark on the hospitality industry’s creative landscape.